Forrester has released its report “Global Social Media Adoption in 2011“. The full report is available to Forrester clients only but we can help hit a few of the high points for those who aren’t there yet ;-) .
In a nutshell, there is no clean definition of a social media user that crosses geographical boundaries. It would actually be shocking if it were reported that there was some kind of international social media profile. Social media is very personal and it will be driven by the social mores of users as much as anything else. The chart below is a quick look at the US v EU-7 (UK, France, Germany, Italy, the Netherlands, Spain and Sweden) that shows the differences in the two regions.
In a nutshell, there is no clean definition of a social media user that crosses geographical boundaries. It would actually be shocking if it were reported that there was some kind of international social media profile. Social media is very personal and it will be driven by the social mores of users as much as anything else. The chart below is a quick look at the US v EU-7 (UK, France, Germany, Italy, the Netherlands, Spain and Sweden) that shows the differences in the two regions.
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